Audio Product Cards for a Farmers’ Market: Commissioning Clear Descriptions

Plan accurate audio descriptions for farmers’ market stalls, including scripts, access without registration and checks on site.

Choose verified information for each product

Start with the product name, who makes or sells it, its ordinary uses and details that the seller can substantiate. Do not invent provenance, health benefits or statements that a food is free of allergens. Audio should support readable information at the stall, not move essential facts into a separate app. Put the product name near the beginning; listeners should not have to sit through a long promotional introduction to learn what is being described.

Write a plain-language recording script

Commission one concise script for each product, understandable without specialist vocabulary. Say numbers, units and ingredients clearly rather than reading awkward abbreviations aloud. Ask the producer how local place names should be pronounced. Set a simple update procedure for any change to the recipe, ingredients or product name. Keeping an old recording online after the printed card has changed could mislead shoppers even when the original script was correct.

Agree on the voice and access method

Clarify who is speaking, whether the voice may be reused, and who can update or retire a recording. A QR code may be convenient for some visitors but not everyone has a connected phone. Offer a practical alternative, such as a stallholder reading the text aloud. Ordinary playback should not become a reason to collect visitors’ personal details or require them to open an account before listening.

Test it where people will listen

Check the recording against the current printed product card and the supplier’s confirmed information. Listen at the actual stall when background conversations and market noise are present. Test whether the words remain understandable at a considerate volume, without disturbing neighbouring vendors. Ask a few listeners which details were unclear and revise the script. One audio feature does not make an entire market fully accessible.

Illustrative local example and limits

Imagine a stallholder at a farmers’ market in Bristol commissioning several short recordings about honey and berry products. An editor compares each script with the stall’s current product information before recording. This is a hypothetical example, not confirmation that such a service is offered at a particular market. The seller remains responsible for accurate product claims, labelling and how the goods are presented.

Spread the word about Match2Go

Match2Go is a geosocial service built for people to find one another and make arrangements directly. We do not buy paid advertising to promote Match2Go, and we do not plan to. People discover the service through recommendations from other people. If you find this idea useful, share Match2Go with friends and colleagues so more people can connect.

Prepared with AI assistance; independent human editorial review has not been confirmed.